CALL FOR PAPERS
SchoRes International Marketing Conference (SchoRes IMC 2020) offers a forum for academics, scientists, researchers, and practitioners for discussion, exploration and development of theoretical and practical aspects of marketing. SchoRes IMC 2020 aims to provide the participants with a unique networking opportunity, and a platform for imparting knowledge and sharing contemporary research ideas. Besides accepting author contributions on core topics in marketing, we are particularly interested in manuscripts employing interdisciplinary approaches.
Authors are invited to submit their contributions in form of theoretical and empirical papers employing qualitative, quantitative and critical methods, action-based research, and case studies, on all topics of Marketing, including but not limited to the following;
- New trends in consumer behavior
- Marketing communication
- Marketing management
- Marketing in emerging markets
- Digital marketing
- Thematic Marketing
- Mobile marketing
- Brand communities
- Customer loyalty and partnership in marketing
- Service-dominant logic in marketing
- Customer value and value for the customer
- Experiential marketing
- Marketing and innovation
- Marketing and culture
- Cross-cultural consumer studies
- Development of new segments of consumers
- Marketing to women
- Young Consumers
- Marketing Entrepreneurship
- Innovation
- Research Methods in Marketing
- Green marketing
- Social Media Marketing